For a stress-free family summer getaway, choose a spacious 5-seater car like the Skoda Enyaq, Volkswagen Passat, or Kia Sportage to ensure comfort, convenience, and ample luggage space.
As we move through 2024, understanding Generation X’s car preferences is crucial for both buyers and industry professionals. The generation – born between 1965 to 1980 – possess the purchasing power to dictate the automotive market.
According to the latest YouGov poll, Generation X has made their preferences clear for their most popular car brands in 2024. But how do they stack up against the tastes of Millennials and Baby Boomers? Read on to uncover the motors that make Generation X tick, and see if you agree with their trend-savvy decisions.
A Quick Guide to Generational Age Ranges
Curious about where all three of the survey’s age ranges fall? Fear not, we have brokedown the generations below.
Baby Boomers
- Born Between: 1946–1964
- Age Range (in 2024): 60–78 years old
- Defining Events: Witnessed England win the World Cup (1966) and the moon landing (1969).
Generation X
- Born Between: 1965–1980
- Age Range (in 2024): 44–59 years old
- Defining Events: Witnessed the fall of the Berlin Wall (1989) and the introduction of MTV (1981).
Millennials
- Born Between: 1981–1996
- Age Range (in 2024): 28–43 years old
- Defining Events: Witnessed the launch of the iPhone (2007) and the rise of social media (2000s).
Aston Martin
Rank: 1 (Gen X) – Compared to Millennials (10) and Baby Boomers (1)
Popularity: 69% positive opinion (Gen X) – Compared to Millennials (61%) and Baby Boomers (77%)
When it comes to capturing the hearts of Generation X, Aston Martin sits comfortably in the driver’s seat, ranking #1 in popularity with a 69% positive opinion. While Baby Boomers are also smitten with Aston Martin (ranking it first with 77% approval), AM places only 10th with a 61% positive opinion.
Why Aston Martin is a Favourite Among Generation X
For Generation X, Aston Martin is the ultimate blend of luxury and legacy. It’s not just a fancy car – it’s a symbol of exclusivity, prestige, and a dash of nostalgia. Let’s not forget that many of these Gen Xers grew up watching James Bond smoothly cruise around in an Aston Martin, with gadgets, suits, and plenty of swagger.
Moreover, Aston Martin’s royal connection doesn’t hurt either. The King still drives a rare DB6 Volante (originally gifted by the late Queen in 1970), which was even converted to run on biofuel – a nod to tradition with a modern twist.
Gen X’s Dream Aston Martin Models
- Aston Martin DBX: This luxury SUV provides performance without sacrificing family practicality, making it a perfect fit for Gen Xers balancing professional success and family life.
- Aston Martin Vantage: Known for its sleek design and high-performance engine, the Vantage offers the speed and style that attract Gen X drivers looking for excitement with refinement.
- Aston Martin DB11: With its sophisticated interior, powerful V12 engine, and impeccable design, the DB11 caters to the taste of Generation X, combining modern luxury with Aston Martin’s storied heritage.
Audi
Rank: 2 (Gen X) – compared to Millennials (7) and baby boomers (12)
Popularity: 67% positive opinion (Gen X) – compared to Millennials (63%) and baby boomers (58%)
Ranking #2 with a 67% positive opinion for Generation X, Audi strikes the perfect balance between luxury, tech innovation, and reliability. While Millennials appreciate it too (7th rank, 63%), it garners less attention from Baby Boomers, who rank it 12th with a 58% positive opinion.
Why Audi is a Favourite Among Generation X
Back in the ’80s and ’90s, when BMWs and Mercedes were hogging the spotlight, Audi quietly built a reputation as a car owners’ alternative. The German manufacturers offered something unique for those who didn’t want to blend into the crowd.
Audi has maintained its popularity through a continued commitment to innovation. From sleek designs to advanced tech, Gen X drivers appreciate how Audi consistently pushes the boundaries. Whether it’s state-of-the-art safety systems, futuristic driver aids, or the latest in infotainment, Audi has made sure that owning one feels like driving the future—without sacrificing that premium experience.
Gen X’s Dream Audi Models
- Audi Q7: This luxury SUV is a powerhouse, offering tons of space, smooth performance, and cutting-edge tech.
- Audi A6: Known for its executive-class appeal, the A6 offers comfort, precision handling, and advanced tech features, making it a favourite among business professionals.
- Audi e-tron: With Gex X’s growing eco-conscious tastes, Audi’s e-tron stands out as a sophisticated electric vehicle that features Audi’s signature tech innovations.
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Ford
Rank: 3 (Gen X) – compared to Millennials (12) and baby boomers (14)
Popularity: 62% positive opinion (Gen X) – compared to Millennials (60%) and baby boomers (55%)
For Generation X, Ford has long represented reliability, affordability, and practicality. This is reflected in Ford ranking 3rd in popularity with a 62% positive opinion. While the trusty American brand falls to 12th and 14th with Millennials and Baby Boomers, it still retains high positive opinions with 60% and 55% respectively.
Why Ford is a Favourite Among Generation X
The appeal of Ford to Generation X goes beyond nostalgia. The brand’s transformation in recent years has been crucial in maintaining its relevance. Once seen as the safe choice, Ford has embraced technology after competition from brands like Kia and Hyundai.
Today, Ford boasts exciting, tech-driven models. This links up with a strategic leap towards electric vehicles (EVs), positioning itself as a forward-thinking, dynamic brand. Ford is no longer about practicality anymore, it offers Gen X excitement and sustainability without abandoning its roots.
Gen X’s Dream Ford Models
- Ford Mustang Mach-E: Ford’s fully electric SUV has taken the market by storm, offering both high performance and zero emissions.
- Ford Puma: Sporty, stylish, and packed with tech, the Puma has become a fresh favorite for those wanting a compact SUV that blends fun with function. It’s practical, but it looks great doing the school run.
- Ford Kuga: Spacious, versatile, and packed with hybrid options, the Kuga is the go-to for Gen X families. With plenty of room and advanced safety features, it’s proof that Ford can do modern family life with flair.
Volvo
Rank: 4 (Gen X) – compared to Millennials (16) and baby boomers (2)
Popularity: 61% positive opinion (Gen X) – compared to Millennials (55%) and baby boomers (73%)
Volvo’s long-standing reputation for safety has made it a natural favourite for Generation X, ranking 4th in popularity with a 61% positive opinion. While the brand is even more beloved by Baby Boomers (ranking 2nd), Millennials seem a bit slower to catch on, placing it 16th in their preferences.
Why Volvo is a Favourite Among Generation X
As a demographic that’s juggling family life and professional responsibilities, Gen X appreciates the peace of mind that comes with Volvo’s industry-leading safety features. Pioneering inventions, such as the three-point seatbelt, collision-avoidance systems like City Safety, and semi-autonomous driving with Pilot Assist, highlight the brand’s dedication to protecting everyone on the road.
But don’t mistake Volvo for being all function and no fun. While safety is its cornerstone, Volvo’s sleek, minimalist Scandinavian design, luxurious interiors, and cutting-edge tech make sure you don’t have to compromise on style.
Gen X’s Dream Volvo Models
- Volvo XC60: This mid-size SUV blends practicality with sophistication, offering top-of-the-range safety features and glorious power.
- Volvo XC90: As Volvo’s flagship SUV, the XC90 offers a spacious seven seats, cutting-edge technology, and unmatched safety features.
- Volvo S60: For those in Generation X who prefer sedans, the S60 delivers a sporty driving experience while maintaining Volvo’s hallmark safety and tech features.
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Ferrari
Rank: 5 (Gen X) – Compared to Millennials (11) and Baby Boomers (15)
Popularity: 60% positive opinion (Gen X) – Compared to Millennials (61%) and Baby Boomers (53%)
Ferrari holds a special place in the hearts of Generation X, ranking 5th with a 60% positive opinion. This iconic brand appeals to Gen Xers due to its combination of high performance, exclusivity, and a touch of nostalgia. Surprisingly, Ferrari enjoys greater popularity amongst Millennials (61%) than Gen X, but it ranks just 11th on their list.
Why Ferrari is a Favourite Among Generation X
Growing up, many Gen Xers watched Ferrari dominate motorsports and pop culture. The Italian supercars fuelled dreams of blindingly fast cars with a splash of opulence. When you’re behind the wheel of the ‘prancing horse’, you’re hitting the road with decades of history.
Gen X’s Dream Ferrari Models
- Ferrari 488 GTB: With its breathtaking acceleration and razor-sharp handling, the 488 GTB is a dream come true for those who crave both power and elegance.
- Ferrari Roma: The Roma is Ferrari’s answer to modern sophistication. Its sleek design and impressive performance make it a hit among Gen Xers who want a car that looks as good as it drives.
- Ferrari SF90 Stradale: As Ferrari’s first plug-in hybrid supercar, the SF90 Stradale represents the future of high-performance driving. With its hybrid powertrain and innovative features, it’s the ultimate ride for Gen Xers who want to go green without giving up the thrill.
Final Words
In 2024, Generation X is driving a clear message – they want cars that blend luxury, performance, and innovation.
Aston Martin tops the list with its mix of heritage and cutting-edge technology, making it the epitome of sophistication. Following closely are Audi with their advanced features and sleek aesthetics and the evergreen reliability of Ford. Sneaking into the top five are Volvo with their unwavering focus on safety and the unmatched swagger of Ferrari.
Do you agree with the brands that resonate best with Generation X?
